It strikes me that some "blogs" are deadly boring to read, even if they have an audience of sorts. One that comes immediately to mind is http://blogs.firsttechcu.com/. I use this as my classic example of a "fashion don't" -- it's June 16, and the l;ast post was April 3, and the whole thing is deadly dull -- absolutely and obviously written by a "marketing communications department" at the credit union. It's newsletter pablum! Blah!
I struggle with this at my job, because I work in financial services --and you'd better believe that "we" (in the Corporate-Royal-WE sense) frown on mavericks talking about "our organization" on the Internet. But, I love this company, and I KNOW that this is an organization that's passionately committed to building financial success for our members... but... blogging about stuff like that is dicey and puts me on thin ice.
So, 'nuff about work-related ponderings, except to point you to www.youngfreelaberta.com, which is a credit union that does a killer job of connecting with their members. I love this site, I'm addicted to it.
